Beauty in Brussels: Our handmade pieces make it to Belgium!

Eliad, the ecstatic bride-to-be

Cindy was my schoolmate  back in elementary and high school. She migrated with her family to Belgium, a few years after. With the rise of social media, most especially the popularity of Facebook, we were able to reconnect. Cindy was interested in investing in a line of Filipino handmade jewelry, both as a business venture in the Belgian market and as a means to help invigorate the artisan movement in her home country. A partnership with Palamuti was soon formed, with Cindy personally selecting handmade jewelry pieces to suit European fashion.

The happy couple 

The main sales and marketing platform used by Palamuti is through the global web. Instead of establishing a physical store, we've focused our efforts on promoting through networks on social media. Deciding to take advantage of the rapid development of the Internet, electronic communication has bridged the gap in proximity, and we were able to establish contact with people like Cindy. Her love for fashion, handmade creations, and Filipino products has given us a chance to partner with her to establish her business, Hiyas by Cindy Castell.

Photography by Cindy Castell 

She is a full time mother while doing wedding coordination part-time. Cindy eventually decided to put Filipino brands sourced from her home country.  She connected with us last year, and decided to test the market by buying sample jewellery from our classic collection, Amatullah.

We have great admiration for this woman who balances her life between being a mother, a wife and  an entrepreneur. In a recent wedding coordination job, she was in charge of the couple's pre-engagement photos. She decided to use the handmade costume jewelry she got from us. Cindy finds so many opportunities to promote Hiyas, and the designs we made exclusively for her. The pre-engagement photos of the bridal couple also served as an example of handmade pieces from the Philippines having a place in a European setting.

Cindy styled the bride-to-be using one of the statement necklaces from the "Hiyas" collection. The results are a reflection of her dedication to professionalism and her eye for beauty. Purchase Hiyas by Cindy Castell by emailing hiyas.by.cindycastell@gmail.com.

Do you want us to supply Filipino handmade jewelry for you? Contact us at info@palamutishop.com. 

Keeping it real.- PJV