After a day of tirelessly conquering the entire mall, you finally manage to get a hold of the perfect dress; and it fits you flawlessly! You start to feel like a total babe, strutting your stuff while embracing your new supermodel attitude! It was an all too perfect fashion moment, until you caught sight of a little surprise- a patch of hideous beadwork that somehow manages to ruin your ‘heaven-sent’ dress. It's the perfect time to quote Miss Morisette, “well isn’t it ironic?” Yup, just like that black fly in your Chardonnay; except it's worse: it's a tacky flower on your evening gown!
That's why Palamuti wishes to pay tribute to a simple yet edgy design aesthetic that's daring, yet wearable. If you're looking for that perfect dress that will sincerely highlight your beauty, then Raza is your 'go-to' shop. There's a "no-fuss, no embellishments" rule at Raza. Structure and femininity is clearly its high point: different textures are used moderately while sparkly beading is applied wisely. The brand aims to promote individuality and creativity through couture. Women of all ages will surely appreciate Raza; aside from their signature 'no-frills dress solution', prices won't hurt the budgeting teen or practical bride as well!
RAZA is the fashion brain-child of RAchel Flameno and IzZA Lambino, two ladies who simply loved to play dress up. Having had difficulty searching for stylish yet affordable quality dresses had lead them to creating their own; so RAZA's first clients were technically its inventors!
Learn more about the couture duo through an 'inquisition' that puts the spotlight on this fashion fortress!
What is the style persona of the woman wearing Raza?
She's the fashion forward woman who's not afraid to take risks. She's that show-stopper who avoids blending in with the crowd; an effortless class-act who never fails to look her best during all occasions.
Have you come across any design challenges due to your very 'direct' aesthetic approach? If so, what are some of the different collaborative efforts undertaken to come up with design solutions?
Our design aesthetic does not include any beadwork; but since ornamental adornment appeals to a wide array of Filipinas, clients who request for some type of embellishment cannot be avoided.
We cleverly conquered this design dilemma by coming up with a win-win fashion solution: instead of applying beadwork on the dresses, we teamed up with Palamuti Storytelling Jewels- a unique brand of costume jewelry that can certainly play up a simple ensemble. Palamuti allows us to stay true to our design aesthetic; being able to wear the jewelry separately is a great perk for the client too!
Why have you chosen to focus on formal wear as a prevailing fashion category?
Formal events allow women to glamorously express their individuality and taste in fashion. A woman loves to get all dolled up, though there are but a few moments in her life wherein she is accorded to do so. A wedding, prom, or debut allows her to escape the drabness of her daily outfits. Every woman wishes to be like Cinderella; to
be dressed like a queen, and to feel like royalty. RAZA aspires to be your fashion 'fairy godmother.'
Granting 'cinderella' wishes is what RAZA does, as its designers strive to create ******memorable fashion moments that sparkle. :)*****
No comments:
Post a Comment
We love to hear from you. Share your thoughts!